In the fast-paced digital landscape of today, social media platforms have become indispensable tools for businesses aiming to expand their reach and engage with their target audience. However, amidst the allure of likes, shares, and followers, lies a significant risk that many businesses tend to overlook: the lack of ownership over their audience. While social media offers unparalleled visibility and interaction, it also presents a precarious scenario where businesses are at the mercy of platform policies and algorithm changes, leaving them vulnerable to sudden disruptions in their online presence.