Note on your $261.80 figure: Your actual cost per click is based on spend and clicks. The $261.80 is your cost per purchase — that's the more useful number and what this model uses for conversion projections.
Current Baseline — This Month
Hypothetical Daily Budget
Select a budget to model.
Scaling Assumption
Higher spend often reaches colder audiences. Choose how efficiently you expect sales to scale.
Projected — Full 30-Day Month
Projected Purchases
at same cost/purchase
Sales vs. Spend — Monthly Comparison