The Basics of Social Media Marketing
Updated: Sep 17, 2020
5 good practices for every Social Media Manager
Consistency
If your goal is to build an organic, engaging audience you are in for the long haul. Bottom line...it takes time and consistency.
View your insights and figure out the best times to post and be consistent.
Click here to learn more about how to read insights.
Call to action
Each post you write should have a call to action. A CTA is when you write your copy in a way that pulls the reader in and gets a response.
Be direct. "Describe your decor style in two words."
Ask a question. "How do you take your coffee?" Be funny. "Take my money!!!" (in response to a glittery face masks)
Tease. "OMG! You wont believe what she used to make this!)
Straight to the point. "5 EASY Thanksgiving recipes anyone can make!"
Read your copy and ask yourself...."Would I respond to this?"
Education
Social media marketing is always changing. New algorithms are thrown into the mix and you will need to constantly update your strategy. There are TONS of incredible online courses you can take to keep you up with the times.
My favorite right now? Breanna Gunn's Market Research Mastery Course
Bottom line...don't fall behind in marketing. Stay engaged, stay up to date and get ready to constantly evolve. In a good way! I promise!
Research
Take the time to research and understand YOUR audience or target demographic. Take note of what they respond to and engage with. Use this information while creating content and ALWAYS ask yourself, "am I adding value to my readers lives?"
Become friendly with your insights and analytics. They will tell you when the best time to posts is and if your audience is engaging with your content.
Learn all the things about Google Analytics and compare it to the analytics that are also provided by each social site. ---> Click here to learn more about how to read insights.
Have Fun
Yes! This! All of this! Have fun! That is what makes Social Media so powerful. You can engage with your audience, clients or potential buyers by communicating directly to them.
Enjoy!
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